Reports

Multichannel Grocery Shopping in the United Arab Emirates

An evaluation of four retailers from a customer perspective

February 2016

Get unique insights into multichannel grocery retail in the UAE

The UAE online grocery market is still in its infancy, representing only 9% of online purchases, however the potential for growth is exponential.

In this exclusive 65-page report, we analyzed from a customer perspective the perceived value and unique benefits of the online channel for four regional brick & mortar grocers, to understand how well they were meeting the multichannel expectations of today’s UAE consumers.

Retailers evaluated

  • Aswaaq
  • Choithrams
  • Geant
  • Lulu

Table of contents

Chapter 1 – Offering the same perceived value as the store

Critical success factors evaluated

  • 1.1 Assortment exhaustiveness
  • 1.2 Product availability
  • 1.3 Product picking quality
  • 1.4 Pricing and use of promotions & offers
  • 1.5 Convenience and ease of payment
  • 1.6 Self-service and customer care efficiency
  • 1.7 Enjoyable experience Chapter

Chapter summary

Chapter 2 – Unique benefits of online shopping

Critical success factors evaluated

  • 2.1 Time saving
  • 2.2 Delivery convenience

Chapter summary

Conclusion

Conclusion by retailer

Closing thoughts

  • What’s next for supermarkets and hypermarkets?
  • Think omnichannel from the off-set

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