The UAE E-commerce Fashion Landscape

How brick & mortar fashion brands sell online in the UAE

August 2016

An exclusive snapshot of online fashion retail in the UAE

According to The Business of Fashion, apparel and footwear sales in the MENA region totaled around $93 billion in 2015 and will skyrocket 49% to $139 billion in just four years’ time.

In this report, we have studied over 450 fashion brands selling in brick & mortar stores across the Emirates and analyzed their online presence. We have observed various ways regional retail groups and global brands venture into digital commerce, and are sharing insights over the benefits and shortcomings of each one.

Table of contents

How brick & mortar fashion brands sell online in the UAE

  • 1. Multichannel retail
  • 2. Retailer group portal
  • 3. Partnership with a local pure player
  • 4. International e-commerce website
  • 5. No transactional website for the UAE


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