From Clicks to Bricks

The new path for pure players

November 2016

An exclusive research report for Criteo Live – Dubai

The face of retail is rapidly changing and brick & mortar retailers have had to undergo a profound transformation with the emergence of new digital touchpoints, new in-store digital experiences and evolving customer behaviours.

With online investments having significantly increased over the past 5 years to support this, they have now emerged ahead of their pure player counterparts. According to L2, if we exclude Amazon, the lion’s share of e-commerce sales is now being captured by omnichannel retailers.

In this exclusive research for Criteo Live – Dubai, we review the challenges of operating only online and share examples of pure players who have successfully taken the plunge into offline retail.

Table of contents

  • New context
  • Challenges of operating only online
  • The benefits of adding offline touchpoints
  • How pure players venture offline
  • The new path for pure players

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