CRM & Loyalty

Through exclusive partnerships with carefully selected MarTech operators, we offer retailers the means to execute targeted and personalised marketing campaigns effectively driving customer behaviour and repeat purchase.

Our marketing partners operate the loyalty programmes and marketing campaigns of prestigious retail brands. Their broad technology stack will enable you to execute differentiated and relevant campaigns based on data across store, webstore, mobile push, email and customer service.

We will help you implement a loyalty programme corresponding with your business objectives and target audience. You will be able to nurture your best customers and grow their lifetime value by rewarding purchases and brand engagement with points, exclusive services and special benefits.

If you already have a loyalty programme in place, or an ecommerce website, we’ll boost your performance within weeks through AI-driven targeted campaigns selling more of what sells well, through the most pertinent channel.

Our CRM & Loyalty services:

Solution design

  • Solution requirements definition and architecture design across: loyalty, promotion & personalisation engine, customer database and campaign manager

Subject Matter Expertise

  • Digital marketing department organisational structure and process design
  • Data science (segmentation, scoring, targeting)
  • Loyalty programme & CRM implementation project management
  • Data quality audit & management
  • Customer profile and behaviour analysis
  • 360 customer view, KPI’s, reporting and dashboard set up


  • Loyalty programme & CRM management
  • Marketing campaign management across: email, mobile push, online, POS, social networks and customer service

Case study

Virgin Megastore digital CRM & loyalty plans

Personalising customer relationship and driving loyalty

Need expert support for your CRM or Loyalty project?