Digital marketing

Our consultants will help you outperform online and drive footfall and sales in store. Through sophisticated use of Google services and media personalisation and (re)targeting, we will maximise your online reach and increase your store footfall by promoting both your digital and physical offerings to the right audience.

We’ll help you achieve high levels of customer engagement and boost conversion through emerchandising and UX optimisations. We will also help you select and introduce new tools such as chat advisor, dynamic content and A/B testing.

We’ll design effective plans and routines and complete your marketing team to execute them. We will help you make the most of your agency partners and optimise investment by continuously adjusting your media mix and investment based on performance.

Our emarketing services:

Strategy

• Digital marketing strategy, roadmap & budget definition
• Emarketing campaign masterplan development
• Emerchandising plan development

Solution design

• Solution requirements definition (searchandising, personalisation, dynamic content etc.)
• Solution & agency search and selection

Subject Matter Expertise

• Digital marketing department organisational structure, routine & process design
• Job description definition and recruitment support
• Training across: SEO, SEA, A/B testing, Content management, ecommerce UX etc.

Run

• KPIs and Dashboard set up and analysis
• Emarketing budget and performance optimisation
• Interim resources and secondment