Customer experience

Designing innovative, engaging and fully transactional experiences across touchpoints requires careful strategising, as well as alignment to market needs and management endorsement. It calls for an intimate understanding of the customer profiles, the business objectives and a brand’s identity.

Our approach to customer experience design is very much rooted in our consultative approach: pragmatic, forward-thinking and customer-centric. Applying a design-thinking driven methodology, we devise your value proposition and customer journeys. We create the wireframes and design the user interface of your touchpoints. We ensure every detail is thoroughly thought through to meet customer expectations and business needs.

Supported by our omnichannel transformation consultants, our design team will produce compelling and seamless experiences across digital and physical channels. As a result, you will be able to better drive customer engagement levels and sales.

Our customer experience design services:

Strategy

• Omnichannel Banking Customer Experience Envisioning (CXE)
• Customer Experience Definition
• Digital touchpoints engagement strategy

User Experience

• Target audience and personas definition
• Omnichannel customer journeys design
• Wireframes annotated with business rules
• Conversion optimisation

Visual Design

• User Interface design and implementation guidelines