Articles on Multichannel commerce

Case study: Virgin Megastore MENA e-commerce

Virgin Megastore MENA launched their first e-commerce channel and transform themselves into an omnichannel organization in only 9 months.

Gain unique insights on this project, from inception through to launch, and find out how we helped the leading lifestyle & entertainment brand deliver the first omnichannel experience in the Middle East.

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Our exclusive report: Multichannel Grocery Shopping in the UAE

The UAE online grocery market: a massive growth potential

Whilst the UAE online grocery market is still in its infancy, the potential for growth is exponential when we consider:

  • The relatively low labour and fuel costs in the UAE, which could be a key enabler for new players moving into the online grocery market.
  • The ability to quickly onboard lessons learned or tried and tested methods from other countries. For example, the concept of ‘store-to-home’ fulfillment, which has replaced ‘warehouse-to-home’ in more recent years.

An evaluation of four retailers from a customer perspective

In our exclusive report, we analyzed from a customer perspective the perceived value and unique benefits of the online channel for four regional brick & mortar grocers, to understand how well they were meeting the multichannel expectations of today’s UAE consumers.

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Choosing the right e-commerce integrator: Successfully selecting your partner

In the first of this 2-part article, we shared key considerations for building an effective multichannel commerce RFP that will facilitate your integration partner search. We will now provide some insights on important factors that will help you identify and select the right e-commerce integrator as part of your RFP.

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Choosing the right e-commerce integrator: Building an effective RFP

Adding a new e-commerce channel to a brick & mortar business is an intricate process and choosing the right e-commerce integrator is crucial. In the first of a 2-part article, we will share key considerations that will facilitate your supplier search and enable you to identify the integration partner that best meets the needs of your project.

As the backbone of the project’s implementation, your integrator’s experience and support will not only help secure the delivery of your project, but will also greatly affect the development and deployment of your multichannel roadmap in the future.

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Benefits of personas in multichannel commerce

United Arab Emirates retailers deal with more than a hundred nationalities. This means different cultures and various shopping habits, sensitivities and aesthetics preferences. When designing an e-commerce website, an app or even an email blast, it is essential to know and understand your target user. Unfortunately, there is no “common user” and different customer groups must be addressed differently. It is even truer in the UAE, where it is unlikely the designer shares the same cultural background as his/her target audience.

This is where personas come into play: personas are fictional characters representing typical users or customers; they help shape profiles based on needs, motivations and desires. As we wrote in a previous blog on User Experience, creating personas can greatly facilitate decision-making, and also reduce errors and rework hours traditionally associated with design concept misinterpretations as part of multichannel projects.

In this article, we will not delve into what personas are, as there is plenty of literature on this topic, but focus more on their benefits for a multichannel business, in particular in the UAE.

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How User Experience matters in multichannel commerce – Part II

Last month we wrote about how User Experience design matters in helping satisfying customers growing multichannel expectations, through understanding the users, their context and the interfaces they are interacting with.

We mainly focused on the customer demands and we will now see how User Experience design participates in meeting business objectives.

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How User Experience matters in multichannel commerce – Part I

As customers are interacting with more and more channels and touchpoints, it becomes essential for brands to adapt to their context and deliver meaningful interactions in order to satisfy their growing expectations.

Following the relaunch of its ecommerce site at the end of 2013, Halfords online sales have risen 13.7% from the same time last year.

Whenever adding a new channel, improving an existing touchpoint or redesigning the entire omnichannel setup of a brand, User Experience expertise actively participates to increasing conversion rates, repeat purchase and ultimately market share.

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