Articles on Grocery

Geant and Choithrams websites redesign: have they improved the customer experience?

In March, we released our Multichannel grocery shopping report which analyzed from a customer perspective the multichannel offerings of 4 leading grocers in the UAE. In parallel to this, Geant and Choithrams, who were both reviewed in the report, have released new versions of their respective e-commerce websites. Beyond the noticeably revamped designs though, what are the main changes which have been implemented and have they improved the overall customer experience?

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Our exclusive report: Multichannel Grocery Shopping in the UAE

The UAE online grocery market: a massive growth potential

Whilst the UAE online grocery market is still in its infancy, the potential for growth is exponential when we consider:

  • The relatively low labour and fuel costs in the UAE, which could be a key enabler for new players moving into the online grocery market.
  • The ability to quickly onboard lessons learned or tried and tested methods from other countries. For example, the concept of ‘store-to-home’ fulfillment, which has replaced ‘warehouse-to-home’ in more recent years.

An evaluation of four retailers from a customer perspective

In our exclusive report, we analyzed from a customer perspective the perceived value and unique benefits of the online channel for four regional brick & mortar grocers, to understand how well they were meeting the multichannel expectations of today’s UAE consumers.

Download your free copy of the full report