Articles on Beauty retail

Fashion and beauty brands increasingly digitize their stores

From Fashion to Beauty, consumers increasingly expect total brand experiences

To meet these expectations, brands need to complement the physical product experience with new digital shopping tools. By digitizing the store, retailers can deliver shopping experiences aligned with the digital reflexes of today’s connected consumers.

Successfully introducing digital technology that seamlessly enhances the in-store customer experience is a sheer challenge. In addition to requiring in-depth understanding of target customers’ needs, pain points and expectations, it should translate into tangible sales performance.

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