How ecommerce could benefit from Libra cryptocurrency?
Who has not abandoned an online purchase because of payment issues? Untrusted payment page, hefty currency conversion charges, slow loading time, refused card… in a world where it is all about immediacy and convenience, these are some of the numerous situations where consumers drop at checkout, contributing to the 69.57% average cart abandonment rate.
This is where Libra could help. Recently revealed by Facebook, Libra is a new currency – a cryptocurrency – which mission is to become a global currency backed by a financial infrastructure that could empower billions of merchants and individuals.
In this article, we will quickly explain how Libra works, and more importantly what it changes and the benefits it could bring to customers and retailers alike.
Continue reading
Follow us