Emaar Omnichannel plans

Bringing omnichannel commerce into the mall


Under the patronage of Mohamed Alabbar, Emaar wanted Dubai Mall visitors and tourists to also be able to purchase their merchandise online and through a world-class omnichannel experience.


Working closely with Emaar Retail and Emaar Mall teams, we helped the group confidently step into their first ecommerce venture by building tailored plans that would cater for Burj Khalifa At The Top and four other brands they operate.

After defining the target omnichannel customer experience, we designed the needed architecture, processes and operational plans to integrate ecommerce into the existing systems and retail business.

We also selected the most suitable solutions and partners, including an award-winning design team to create a best-in-class fully responsive ecommerce website.

CRM architecture
Building the plans and processes to set up the omnichannel retail operations

Services we provided

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