Case study: 

Virgin Megastore E-commerce - Building a new omnichannel company

5-year roadmap

Our first priority was to outline the composition of the new channel with key stakeholders across the business and to set-up the enterprise project framework to deliver it.

The new online store would be mobile‑first, fully integrated to retail operations, CRM and loyalty, and form part of a strategically phased 5-year roadmap.

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11 RFPs
40 vendors evaluated
across 10 countries

With project and budget approval across the company and parent group, we could move on to the next key milestone: searching for the best-in-class solutions and partners for the project.

Working with cross-business stakeholders, we precisely defined and prioritized requirements and then built effective RFPs that would facilitate our vendor search and evaluation process.

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Selecting the right solution

Given the complexity of Virgin Megastore’s product catalog of 50k SKUs and the need for strong omnichannel capabilities, SAP Hybris emerged as the platform of choice for this project.

Identifying the right solution early in the process greatly facilitated the search for not only a highly competent & specialized system integrator, but also one that would be a strong organizational and cultural match.

Platform

hybris logo

Integrator

hybris logo

Hybris Gold Partner

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Getting ready
for operational change

We completed the planning phase by defining the operational processes, organizational changes and budgetary requirements which would be needed to both set-up and run the new omnichannel business.

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