Virgin Megastore E-commerce - Building a new omnichannel company

Our first priority was to outline the composition of the new channel with key stakeholders across the business and to set-up the enterprise project framework to deliver it.

The new online store would be mobile‑first, fully integrated to retail operations, CRM and loyalty, and form part of a strategically phased 5-year roadmap.

With project and budget approval across the company and parent group, we could move on to the next key milestone: searching for the best-in-class solutions and partners for the project.

Working with cross-business stakeholders, we precisely defined and prioritized requirements and then built effective RFPs that would facilitate our vendor search and evaluation process.

Given the complexity of Virgin Megastore’s product catalog of 50k SKUs and the need for strong omnichannel capabilities, SAP Hybris emerged as the platform of choice for this project.

Identifying the right solution early in the process greatly facilitated the search for not only a highly competent & specialized system integrator, but also one that would be a strong organizational and cultural match.

Platform

Integrator

Hybris Gold Partner

We completed the planning phase by defining the operational processes, organizational changes and budgetary requirements which would be needed to both set-up and run the new omnichannel business.