Case study: 

Virgin Megastore E-commerce - Building a new omnichannel company

The first omnichannel experience in the Middle East

Azur Digital played a pivotal role in helping us bridge the gap between physical and digital retail. They took the time to understand our culture and business and took a holistic approach that tackled technical as well as human aspects, allowing early cultural adoption by all stakeholders within the company while ensuring the technical milestones were delivered on time and on budget.
— Nisreen Shocair, President, Virgin Megastore Middle East & North Africa

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Omnichannel transformation

Shoppers can now view the brand’s entire catalog online and check availability of stores’ stock for all products in real-time. They can order any product for home delivery or pickup from any store of their choice across the UAE.

In addition, all systems and processes deployed are future-proof, enabling the company to further roll-out its omnichannel roadmap across the region.

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