Case study: 

Virgin Megastore E-commerce - Building a new omnichannel company

Extending the
in-store experience online

Virgin Megastore’s vision was to offer the most successful and customer‑centric multichannel experience for lifestyle & entertainment in the MENA region.

The company embraced early the idea that e-commerce would be an important part of their future. This is why they didn’t want to just add a transactional website, but instead provide an online extension to their successful in‑store experience.

Mobile phone
Laptop

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Multichannel commerce
expertise

The company not only required the support of a local consultancy partner to guide their e‑commerce project from the offset, but also one that would complement their internal teams by providing cross-functional expertise at each key stage of the project.

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