Multichannel Grocery Shopping
in the United Arab Emirates

An evaluation of four retailers from a customer perspective

February 2016

Get unique insights into multichannel grocery retail in the UAE

The UAE online grocery market is still in its infancy, representing only 9% of online purchases, however the potential for growth is exponential.

In this exclusive 65-page report, we analyzed from a customer perspective the perceived value and unique benefits of the online channel for four regional brick & mortar grocers, to understand how well they were meeting the multichannel expectations of today's UAE consumers.

Retailers evaluated

Table of contents

Chapter 1 - Offering the same perceived value as the store

Critical success factors evaluated

Chapter summary

Chapter 2 - Unique benefits of online shopping

Critical success factors evaluated

Chapter summary


Closing thoughts

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