Store digitizing
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Store digitizing

From arming your sales associates with tablet applications, through to deploying virtual walls, interactive fitting rooms and digital pop-up’s, there are multiple ways you can digitize your store and revolutionize how customers interact with your brand.

However, delivering customer value requires more than introducing new technology into the point of sale. In addition, which touchpoints to choose very much depends on your overall business objectives. For example, do you want to increase footfall, recognize customers as they come into your store or extend assortment availability?

Our team of experts will help you to reap the full benefits of your investment by placing your store digitizing initiative as part of a larger multichannel value proposition, tailored to your business objectives, target market and organizational capabilities.

Store digitizing strategic planning

By seamlessly bridging your digital channels and stores, and reusing existing systems and processes, you will be able to offer your customers meaningful shopping experiences that foster both customer satisfaction and purchase.

We will work with you to:

  • Establish business objectives and digitizing roadmap, with corresponding KPI’s
  • Define and validate scope and value proposition of your in-store experience
  • Define the functional architecture and touchpoints
  • Establish your project budget and plans, and identify the organizational implications
  • Articulate your requirements and search for suitable solutions and partners

Store digitizing UX design & delivery

Effectively enhancing the customer journey will require a thorough understanding of your target audience and a carefully crafted user experience. Engagement and training of floor staff is also key in ensuring the new touchpoints are seamlessly utilized within the store.

We will work with you to:

  • Understand your target audience and design a tailored user experience
  • Provide art direction and coordinate internal and external developments
  • Design new operational processes and train your store teams
  • Monitor usage, engagement and conversions levels

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