Benefits of personas in multichannel commerce
A one-size-fits-all approach to acquisition and retention no longer works, especially in today's competitive retail arena where connected customers expect personalized offers, incentives and rewards based on their individual needs, preferences and loyalty. However, this requires retailers to develop segmentation acumen as well as a thorough understanding of your customer base.
Using our analytical toolset, we will provide you with an insightful view of your customer base and an actionable segmentation to operate your CRM and loyalty strategies more effectively.
By gathering customer insights, you will be able to target specific customer groups based on shared traits, such as purchasing behaviors, product preferences, lifestyle choices or demographics data, whilst yielding a higher ROI on your marketing investment.
We will work with you to: