In our article Meeting the omnichannel expectations of your customers, we talked about the business loss that may result from lack of in-store adoption of the ecommerce channel and how it could affect the customer perception of your brand as a whole.
More recently, we have been talking to several Middle East retail groups who have taken the plunge into ecommerce, but are realising multichannel is not being so readily adopted throughout their organisations.
From department stores through to grocers and mall operators, omnichannel is rapidly gaining momentum in the MENA region. As more and more retailers are evaluating which way to go in the age of digital and customer-centricity, we highlight in this short article the key differentiators between siloed-multichannel and fully transformational omnichannel approaches.
Virgin Megastore MENA launched their first e-commerce channel and transform themselves into an omnichannel organization in only 9 months.
Gain unique insights on this project, from inception through to launch, and find out how we helped the leading lifestyle & entertainment brand deliver the first omnichannel experience in the Middle East.
Read the case study