In this article, we share on the opportunities behind choosing mobile as first channel when devising new market strategies.
The New Default Form Factor
“Of the 10 million people in Egypt who access the mobile web, 70% of them are mobile only — they never use the desktop internet.”
In the MENA region more than anywhere else, mobile is increasingly becoming the default Internet access channel.
This is actually very good news for businesses as mobile touchpoints enable greater customer engagement and interactions with a brand.