In March, we released our Multichannel grocery shopping report which analyzed from a customer perspective the multichannel offerings of 4 leading grocers in the UAE. In parallel to this, Geant and Choithrams, who were both reviewed in the report, have released new versions of their respective e-commerce websites. Beyond the noticeably revamped designs though, what are the main changes which have been implemented and have they improved the overall customer experience?
The UAE online grocery market: a massive growth potential
Whilst the UAE online grocery market is still in its infancy, the potential for growth is exponential when we consider:
- The relatively low labour and fuel costs in the UAE, which could be a key enabler for new players moving into the online grocery market.
- The ability to quickly onboard lessons learned or tried and tested methods from other countries. For example, the concept of ‘store-to-home’ fulfillment, which has replaced ‘warehouse-to-home’ in more recent years.
An evaluation of four retailers from a customer perspective
In our exclusive report, we analyzed from a customer perspective the perceived value and unique benefits of the online channel for four regional brick & mortar grocers, to understand how well they were meeting the multichannel expectations of today’s UAE consumers.