Is noon on its way to deliver the best ecommerce experience in the GCC?, the $1 billion e-commerce joint venture founded by Mohamed Alabbar, was announced in November 2016 as a ‘future-focused company which is the biggest online shopping platform ever seen in the region’. Its launch at the time was expected in January 2017.

Since then, noon acquired JadoPado in May and appointed Faraz Khalid (formerly of Namshi) as CEO in July following Emaar’s acquisition of 51% of Meanwhile, Amazon completed their acquisition of in July.

On the evening of the 30th September the long awaited went live followed by a dozen announcements in the regional press. By the end of the next day, The National even published a price comparison benchmark with their direct rival

We visited the website of this new marketplace with a lot of excitement and asked ourselves ‘Is up to market expectations?’

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