Driving change in omnichannel retail

In our article Meeting the omnichannel expectations of your customers, we talked about the business loss that may result from lack of in-store adoption of the ecommerce channel and how it could affect the customer perception of your brand as a whole.

More recently, we have been talking to several Middle East retail groups who have taken the plunge into ecommerce, but are realising multichannel is not being so readily adopted throughout their organisations.

Continue reading