Whilst the store remains the favorite destination for apparel shopping, digital is increasingly influencing
in-store sales and more and more brands such as Marks & Spencer, Nordstrom and Net-A-Porter are selling online in the UAE.
As online shopping is increasingly being adopted by UAE consumers, we have reviewed the country’s e-commerce fashion landscape.
Our analysis of the e-commerce presence of 450 brands in the UAE revealed five main groups. In this report, we delve into each one of these models in more details and share insights about their benefits and disadvantages for retailers.