Zara RFID fitting room: making apparel shopping easier

Addressing pain points of apparel shopping

Zara recently opened a new store in Soho, their first one to feature the “smart” dressing room using RFID technology. Inside the fitting room, customers can see on a touch screen the product information of the items they brought in, all tagged with RFID, as well as available sizes and colors.

Zara smart dressing room enables shoppers to request other colors and sizes without leaving the fitting room.

Zara smart dressing room enables shoppers to request other colors and sizes without leaving the fitting room.

RFID is an exciting technology with numerous possible retail applications. Yet, it is often used to showcase digital innovation or generate buzz. Zara’s initiative on the other hand appears more customer-centric than technology-driven: it enhances the customer path, rather than changing or disrupting it, and simply makes it easier and more convenient.

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Case study: Virgin Megastore MENA e-commerce

virgin-megastore-e-commerce-nologo

Virgin Megastore MENA launched their first e-commerce channel and transform themselves into an omnichannel organization in only 9 months.

Gain unique insights on this project, from inception through to launch, and find out how we helped the leading lifestyle & entertainment brand deliver the first omnichannel experience in the Middle East.

Read the case study