The UAE online grocery market: a massive growth potential
Whilst the UAE online grocery market is still in its infancy, the potential for growth is exponential when we consider:
- The relatively low labour and fuel costs in the UAE, which could be a key enabler for new players moving into the online grocery market.
- The ability to quickly onboard lessons learned or tried and tested methods from other countries. For example, the concept of ‘store-to-home’ fulfillment, which has replaced ‘warehouse-to-home’ in more recent years.
An evaluation of four retailers from a customer perspective
In our exclusive report, we analyzed from a customer perspective the perceived value and unique benefits of the online channel for four regional brick & mortar grocers, to understand how well they were meeting the multichannel expectations of today’s UAE consumers.