How User Experience matters in multichannel commerce – Part II

General estimates of the value of investment in User Experience design vary from a return of $2 to $100 for every $1 invested.

Last month we wrote about how User Experience design matters in helping satisfying customers growing multichannel expectations, through understanding the users, their context and the interfaces they are interacting with.

We mainly focused on the customer demands and we will now see how User Experience design participates in meeting business objectives.

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