Noon.com, the $1 billion e-commerce joint venture founded by Mohamed Alabbar, was announced in November 2016 as a ‘future-focused company which is the biggest online shopping platform ever seen in the region’. Its launch at the time was expected in January 2017.
Since then, noon acquired JadoPado in May and appointed Faraz Khalid (formerly of Namshi) as CEO in July following Emaar’s acquisition of 51% of Namshi.com. Meanwhile, Amazon completed their acquisition of Souq.com in July.
On the evening of the 30th September the long awaited noon.com went live followed by a dozen announcements in the regional press. By the end of the next day, The National even published a price comparison benchmark with their direct rival Souq.com.
We visited the website of this new marketplace with a lot of excitement and asked ourselves ‘Is noon.com up to market expectations?’
In our article Meeting the omnichannel expectations of your customers, we talked about the business loss that may result from lack of in-store adoption of the ecommerce channel and how it could affect the customer perception of your brand as a whole.
More recently, we have been talking to several Middle East retail groups who have taken the plunge into ecommerce, but are realising multichannel is not being so readily adopted throughout their organisations.